i Social media integration and strategy
There are different levels and many different avenues for social media integration with your business. And regardless of whether you're just starting out or are ready for advanced marketing practices, you need a strategy. Your business needs a plan to utilize and manage the realm of online social media interaction between you, your business and your audience.
What is being Social?
- Social is content driven.
- Social is personal interaction between real people.
- Social is listening and giving.
- Social is immediate.
- Social builds loyalty.
- Social builds business.
i Getting started - the social basics
When starting out we focus on the big players in Social: Facebook, Twitter, Google, LinkedIn and Youtube. These masters have driven the very concept of social media and most likely, every one of your potential Client connections has some relationship and affinity for these services. We therefore drive our initial efforts by utilizing these mediums.
You want to be where your Clients are. So you must give your Clients the social experience they desire.
When it comes to sparking conversation with your Clients, start with your business blog. It's a sounding board for projecting your message, but more importantly, a forum for inviting discussion.
Blogs are open conversation moderated by you. Use it to announce, to learn, respond, resolve, inform and promote. Provide your words, your video, your imagery, connections to other connections, and all can be managed from any fixed or mobile device from around the world.
Not everyone wants to come to you to get your news and updates. More and more Web viewers are utilizing RSS Feed applications to subscribe to, collect and digest Web content such as blog entries, news headlines, audio, and video from multiple sources. RSS feeds benefit publishers by letting them syndicate content automatically. They benefit readers who want to subscribe to timely updates from favorite websites or to aggregate feeds from many sites into one place.
If you have timely updates and wish to foster immediacy and connection with your audience, do yourself and your readers a favor by implementing RSS on your site.